Business Mentoring For Freelancers and Small Business Owners

Make good money doing the thing you love for people you like

Are you a frustrated freelancer?

Frustrated because:

You aren’t attracting enough clients
You aren’t attracting the right clients
You are always busy but aren’t earning as much as you’d like
You’ve tried all kinds of marketing but nothing works
You have clients you don’t enjoy working with
You don’t enjoy a lot of the work you do
You are constantly chasing invoices
You keep getting ghosted by people
You’re trapped in a feast-and-famine cycle
You’re falling out of love with your business

All of these are common problems – I experienced a lot of them myself when I first started out. But they can all be solved. And I can help you solve them.

What’s causing your problems?

Your marketing sucks

If you aren’t attracting the right type of enquiries, it’s because your messaging isn’t right.

And that’s usually because you aren’t clear about who you help or what problems you solve for them.

And if you aren’t attracting the right type of enquiries, you end up with timewasters and tyre kickers. People who want to pump you for free advice or haggle you down on price.

Your sales process sucks

Maybe you get lots of enquiries but just can’t convert them into sales. You do free calls, free meetings, lengthy proposals, and polite follow-ups. And…nothing.

It knocks your confidence, and you start to doubt yourself. But that only makes things worse.

You don’t feel confident selling yourself, so prospects don’t feel confident buying. You stop valuing yourself and your skills.

Your clients suck

If you aren’t getting the right type of enquiries, you can’t close deals, or you stop believing you offer something of value, you make do with whatever you get even if it isn’t quite what you want.

So you end up with clients who don’t value your expertise or respect your boundaries. You stop enjoying what you do. You end up in the feast and famine cycle. You feel like you have no control over your business.

There is good news. It doesn’t have to be this way. You can fix your marketing and sales process. You can regain control. You can make good money doing the thing you love for people you like. And I can help you do it.

“Supportive, Engaging, Motivating, Encouraging and Delivering are five words that sum up my experience of working with Lisa. I signed up for Lisa’s 12 week course after searching for someone to support me and help drive business forward. From the very start I never questioned that decision. And, during this time I have learned how to write better copy, improve my marketing, increase my profits and boost my confidence. If you’re looking for similar support contact Lisa. You won’t regret it.”

Peter Wood

Recruitment

Choose your programme

Lite

Mentoring Lite is a pay monthly rolling programme with fortnightly one-to-one calls and unlimited WhatsApp or email support.

Ideal if you want to move your business to the next level, can commit between two and four hours per week to business development, and want to spread the cost of mentoring.

What you get:

2 x 60-minute one-on-one video calls per month
Unlimited WhatsApp/email/text support
Bespoke advice and support to help you achieve your goals

Payment:

Pay by Direct Debit on a monthly basis or pay for five months up front and get the sixth month free.

Intensive

My intensive programme is a 12-week programme designed to help you fix the gaps in your sales and marketing processes.

This programme is limited to three new members per month and is ideal if you can commit a minimum of four hours per week to business development.

What you get:

12 x 60-minute video calls tailored to your business goals
Unlimited WhatsApp/email/text support
Unlimited copy reviews plus access to my online courses

Payment:

Payment upfront for the 12-week programme. Calls can be spread over 16 weeks to accommodate holidays and emergencies.

Choose your programme

Lite

Mentoring Lite is a pay monthly rolling programme with fortnightly one-to-one calls and unlimited WhatsApp or email support.

Ideal if you want to move your business to the next level, can commit between two and four hours per week to business development, and want to spread the cost of mentoring.

What you get:

2 x 60-minute one-on-one video calls per month
Unlimited WhatsApp/email/text support
Bespoke advice and support to help you achieve your goals

Payment:

Pay by Direct Debit on a monthly basis or pay for five months up front and get the sixth month free.

Intensive

My intensive programme is a 12-week programme designed to help you fix the gaps in your sales and marketing processes.

This programme is limited to three new members per month and is ideal if you can commit a minimum of four hours per week to business development.

What you get:

12 x 60-minute video calls tailored to your business goals
Unlimited WhatsApp/email/text support
Unlimited copy reviews plus access to my online courses

Payment:

Payment upfront for the 12-week programme. Calls can be spread over 16 weeks to accommodate holidays and emergencies.

“Working with Lisa is the best business decision I’ve made. I’ve run a writing business for 35 years, and I was at a point where I was going around in circles trying to decide ‘what’s next’ for my business. As soon as I finished my initial call with Lisa, I knew I’d found the right person to help. Lisa’s advice and perspectives help you see what you need to do to move forward. That’s not all; you’ll also have practical ideas, help, and support to help you make those changes. When I started working with Lisa, I was burned out, no longer enjoying work, and often dreading another day of running a business. Running a business is hard work, and it’s even more difficult when you’ve stopped enjoying what you’re doing. In the past few weeks, that has changed. I’ve moved from: ‘Why am I even running a business??’ to ‘This could work’ to ‘If I do this, and this, also try that…’ Several people have commented on how much happier and content I am, and that’s because of Lisa’s help, advice and encouragement. And that’s why I highly recommend working with Lisa.”

Sara

Copy & Content Writer

Who are my mentoring programmes for?

My mentoring packages are best suited to people who sell services, including:

Marketing – web designers, graphic designers, copywriters etc.
Consulting – change, agile, ISO etc.
Finance – accountants, IFAs, mortgage advisers etc.
Coaching – fitness, life, marriage, confidence, business etc.
Business support – VAs, HR, recruitment, IT etc.
Business development – sales, training, L&D etc

Because support is on a one-to-one basis, places are limited, and I don’t just accept anyone.

I want to work with the people who I think will benefit the most and get the best results. To get the most from my mentoring programmes, you must meet the following criteria:

1. You must be prepared to work hard and commit time and money

You’re either in or you’re out. This is not a get-rich-quick scheme – it involves hard work and homework. A positive mindset is all well and good, but if you want results, you’ll have to put in some effort. If you cannot dedicate time and energy to working on your business, then this isn’t right for you.

2. You must have control over your marketing

My mentoring is for business owners who have full creative control over their marketing, sales, and pricing. This includes having full control over your website content, social media pages and so on. It is not suitable for franchisees with centralised or restricted marketing, or MLM businesses.

3. You must be an ethical, honest business

I will not work with you if I have any reason to believe that you do not offer value to your customers or clients or if you act dishonestly. I will not help you promote or sell ideas, propaganda, products or services that I view as dangerous, unethical or a scam.

Benefits of mentoring

Learn from someone who has “been there done that”

Why try and figure everything out by yourself if you can get someone who already knows how to do it to help you?

I’ve been in business since 2014 and I’ve learnt a lot along the way. I’ve built my knowledge and skills and can share the most relevant and useful parts with you. I can help you make the changes you need to get where you want to be.

Have someone in your corner helping you reach your potential

I will be almost as invested in your success as you are. After all, my success as a mentor is linked to your success as a mentee.

You’ll have someone in your corner with you. I’ll be your sounding board. I’ll help you work through decisions. I’ll celebrate your successes with you and pick you up when you’re having a bad week. Plus I’ll give you a kick up the arse when you need it.

Feel more confident in decision making and move your business forward

When you’re the sole decision-maker, it can be stressful – there’s a lot of pressure on you to get it right.

Having me as your mentor will give you more confidence as you have someone to talk things through with. You’ll get a fresh perspective from someone who can see the bigger picture and spot the things you’re missing.

“I worked with Lisa on her 12-week program and it was one of the best investments I’ve made both for my business and my personal development. She helped me to sharpen up (and get rid of the fluff!) the way I write and communicate with both clients and prospects and my marketing. But the coaching was more than just about writing. She provided sound business and sales coaching, helped me to value my time more and gave me the confidence (and push) to start charging for consultations, which has been a game changer for my business. She is very down to earth and tells it how it is, which is just what you need at times. In the 12 weeks that I worked with her, I got more done on growing my business than I did in the last 12 months! I have no hesitation in recommending Lisa, she is amazing!”

Ravi Solanki

Wealth & Estate Planning

Are you the right fit for me?

My advice won’t be based on what you think you need. It will be based on what you actually need.

That means I won’t let you just pick and choose the stuff that you find easy. If you want results, you need to do the work. And that means trusting me.

It’s highly likely you’ll have to make some changes. And they might feel uncomfortable. And they might feel scary

What you are doing now isn’t working – if it was, you wouldn’t have read this far down the page. You know something isn’t right in your business. It isn’t how you imagined it would be when you made the leap into freelance life. So I’m not going to simply let you carry on making the same mistakes. But we will play to your strengths and build on the stuff that isn’t totally broken.

And I promise you I will only ask you to do things that I believe will get you the results you want. Most of this will be things I do in my own business – stuff I know works. If it’s not stuff I do myself, I’ll explain why I am recommending it.

So if you know you need to make changes, you better be prepared to walk the walk.

I will only work with you if I think I can help you. And I will only be able to help you if you are prepared to take action.

If I don’t think you are truly invested in your business. If I don’t think you are willing to do the work. If I don’t think you are going to listen to my advice, I won’t work with you.

My reputation is determined by the results you get. And you will only get results if you do what I suggest. If you aren’t prepared to at least try doing things differently, there’s no point in us working together. I’m not going to take your money if you aren’t serious about success.

Am I the right fit for you?

I guess you probably want to know a little bit about me since I’m asking you to trust me with your business. I get it.

So, where do I begin?

Well, I guess I could start by giving you an overview of my background…

Started freelancing in 2014
Rebranded as Make Your Copy Count Ltd in 2017
Created copy for over 200 clients
Delivered training to a wide variety of businesses and organisations
Published my first book in 2018
Started offering consulting services in 2020
Launched my mentoring programme in 2021
Published The Freelance Fairytale in 2022

But I guess the most relevant experience is that I built my business from scratch. And like many business owners, I learnt as I went.

So how do you know whether I’m the right person to help you get results?

Well, we won’t know until we talk, and that will only happen if you make it happen.

But here’s what I can tell you. If we do go on to work together, I will put all my effort into helping you get your business where you want it to be.

And that means I will be honest – sometimes brutally so. I am a say-it-how-it-is, straight-to-the-point, no-bullshit type person.

I won’t stroke your ego, pat you on the head or tell you you’re doing great if you aren’t.

I will be direct. I will be passionate. I will ask some difficult questions.

I’m not touchy-feely. This isn’t about mindset and empowerment, unlocking your potential or harnessing your inner light. This is about doing things in your business that get you the results you want.

And when you start getting the results, your confidence will grow. And your mindset will change. And you’ll fall back in love with your business.

Most importantly, you’ll start getting more of the clients you want.

“I’m reading Lisa’s book, The Freelance Fairytale, at the minute, which is jam packed with no-nonsense, actionable, no excuses advice. Just like the 90 minute consultation I had with Lisa this week. She’s such a good listener and she genuinely understands, as a small business owner/freelancer what it’s like. Lisa is compassionate but I love her approach – which is to give the best possible advice to get you past your current situation and build a better living. Sometimes we may not want to hear it, but I trust Lisa to give me the hard truth for my own good. A brilliant mentor, who will help you build a better business and become your biggest cheerleader. Thank you, Lisa, our 90 minutes together had a profound impact on me and the advice you gave me is already in motion.”

Samantha Stones

Web Strategy & Design

Getting started

If you are unsure which programme is right for you, or you aren’t sure whether I can help you get the results you want, I recommend booking a 90-minute starter session.

During this time, we get to the heart of your challenges and discuss how you can get from where you are now to where you want to be.

The fee for this is £150+vat.

There will be one of three outcomes from this call:

1. I can’t help you: If it turns out I can’t help you, I’ll refund your fee. Chances are this won’t happen – you’ve read this page – you know what to expect. But if, for any reason, you’ve misunderstood what I can help with or you’re in an industry I don’t work with, I’ll end the call and give you back your money.

2. My programmes aren’t the right fit: If you get value from the call, but either one of us decides the ongoing mentoring isn’t right for you, we both walk away happy. You get some actionable points to improve your business, and I get paid for my time.

3. We go on to work together: If you decide you want to join one of my mentor programmes, we’ll agree the next steps and I’ll send you the first invoice.

This initial call will not be a sales pitch. I want you to get as much value out of the 90 minutes as possible and will not be pushing you towards my mentoring programme. I offer limited places and have a maximum of ten mentorees at any one time, so I only recommend my programmes if I’m sure I can get you the results you want.

This initial call also gives you the opportunity to decide whether you feel comfortable working with me before you commit yourself to ongoing mentoring.

So if you’re sitting on the fence about whether to commit, book a starter session and let’s find out whether we’re a good fit.

Still here?

Not sure whether to hit that book a call button or not?

What’s stopping you? The idea of making a financial commitment?

I get it. It’s chicken and egg. You know you can’t fix your business until you get the right support. But you feel like you can’t afford to get the right support until you fix your business.

And I can’t guarantee results. I can’t guarantee that working with me will fix all your problems.

What I can guarantee is that I’ll do everything I can to make sure your investment pays off. That your business will be in a better place after working with me than it is now.

My past clients have made money they wouldn’t have otherwise made as a direct result of implementing my advice. And I’m confident you will too. But only if you do the things I tell you to do. Because you’ll only get results if you take action. I can give you all the advice in the world, but only you can make the changes, do the work, and get the rewards.

I’ll do my best to make sure you don’t fail. I want you to succeed – I want your investment to pay for itself hundreds of times over.

So don’t be scared of investing in yourself and your business. Trust me, once you’ve made the commitment, you’ll be motivated to make it work.

And anyway, I’m not asking you to commit right now.

I’m offering you the chance to test the water. To book 90 minutes with me to see whether I really can help you or not.

And maybe I’ll make the decision for you – maybe I’ll tell you you aren’t right for my programme. Maybe you aren’t ready. Or maybe there’s a simple fix to your problem that I can teach you in 90 minutes.

We won’t know until we talk, will we?

So now you have to decide. Will you go away and think about it – spend another day, week, month, or year struggling? Waiting for the right time. Waiting for the answer to appear. Waiting for someone to give you some magic beans.

Or will you be decisive? Will you choose today as the day, you take action? Will you book that first call – take that first step?

I hope so.

Mentoring Lite

Fortnightly calls and bespoke support on a rolling monthly basis. Stay on track to your business goals and create a business that makes you happy.

Intensive Mentoring

A 12-week mentoring programme designed to get your business closer to where you want it to be. Build a business that makes you happy.