The Freelance Fairytale: How to Create Your Happy Ever After

Once upon a time, there was a frustrated freelancer.

The frustrated freelancer couldn’t attract the clients they wanted, no matter how hard they tried.

Then one day, the frustrated freelancer read my book, and the frustrated freelancer was frustrated no more.

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“I started reading it with the intention of doing a chapter a night. But I got hooked and ended up reading the whole thing in one sitting. I really enjoyed reading it and it’s given me so many things to think about. I’ve been looking through the answers I wrote down for the past few days before I start working so that I force myself to think “how could I achieve any of these targets or get one step closer to them today?”. Huge thanks for writing the book, I really enjoyed it and will definitely be recommending it!”

Ashley – Web Designer

(Bought Direct)

“If you’re contemplating a freelance working life, or you’ve already committed to one, then you must read this book. It’s clear, concise, helpful and, above all, realistic. Lisa approaches things systematically but with a writing style that’s highly readable and full of personality. This is very much an empathic book – the author’s been there, she knows the kinds of frustrations freelancers face. Alongside the useful information and tips is a series of actions to prompt the reader to turn the information into a practical tool. I’m a freelance copywriter and I’ve found this book enormously helpful in giving me the clarity I need to start shifting my business up a gear.”

Thomas – Copywriter

(Amazon Review)

What you’ll learn

Despite its title, The Freelance Fairytale is not a fluffy bedtime story. It’s packed full of practical, actionable advice to help you overcome the common challenges faced by freelancers so you can create the business you deserve.

The Freelance Fairytale will teach you:

How to avoid the toxic swamp

Not every opportunity is a good opportunity, but how do you stick to the path and steer clear of distractions? I’ll show you how to ditch crappy clients, avoid terrible advice, and stay on track to your happy ever after.

How to tackle your trolls

Ever find yourself thinking, “that wouldn’t work for me,” or “I could never do that”? You’re probably wrong. Learn how to overcome some of the biggest barriers to success – self-doubt, procrastination, and resistance to change.

How to build a house of bricks

How strong are your business foundations? Are you working on your terms, or do you let your clients dictate how, when and where you work? Build your business out of bricks, not straw, and stand firm in achieving your goals.

How to price based on the value you deliver

Are your prices too low? If you even have to think about it for a second, the answer is probably yes. Price is what you charge, but value is what you deliver – show your clients you’re worth the investment.

How to identify your ideal clients

You can only go out and get your ideal clients if you know who they are. So who do you want to attract? Your ideal client isn’t “anybody”, and just because you can help someone doesn’t mean you should.

How to sell without the sleaze

Does the idea of selling scare you silly? Worried you’ll come across as spammy, sleazy, or too salesy? I’ll show you how to get comfortable selling and make your ideal clients excited about buying from you.

How to choose your marketing channels

Should you do SEO, PPC, email, blogs, podcasts, videos, social media, direct mail, lead magnets? Do you need to write a book, host a webinar, build a community? With so many options, it’s easy to see why freelancers get confused, but I keep marketing simple.

How to get the right support

Cinderella had a fairy godmother. Aladdin had a genie. Snow White had seven dwarfs. You don’t need to do everything alone – even heroes have help sometimes.

““Reading this book has put SO much into perspective for me as a small business owner. It’s given me food for thought and made me come up with actions to take to push my business forward. It’s clear and concise, and every page has something relevant and useful. You cannot help but feel the book was written for you. It has changed my way of thinking and I finally feel like I understand the areas of my business I need to focus on.” “

Debbie – Fitness Instructor

(Bought Direct)

“As a freelancer myself of 20 years, I’ve experimented and reflected a lot on my ‘business model’, practices, and thinking. Lisa’s book is refreshing honest about the realities of freelancing, and how these change as you move through different years of doing it – and I found it a really encouraging validation of a lot of my own journey and thinking about how I work and want to work. All in all, for anyone thinking about freelancing, or in their first flush of adventuring in this life, this is a book I’d highly commend.”

Adrian

(Amazon Review)

Buy a digital copy

PDF in regular font + large font
EPUB for Kindle or Nook
Printable worksheets

Buy from Amazon

Paperback (£9.99)
Kindle (£4.99)
Eligible for Prime

Digital + Print +Gift

All digital versions
Print copy (p&p included)
Free workbook (hard copy)

Are you prepared to do the work?

The problem with fairytales is they give us false expectations of what life will be like. Wish upon a star, and all your dreams will come true.

Unfortunately, real life isn’t like that.

But that doesn’t mean you can’t have your happy ever after.

You just have to do a little work first. And if you’re prepared to put in the work, you can have a business that gives you the lifestyle you want.

You can attract great clients
You can charge higher prices
You can get paid upfront
You can work on your terms
You can get paid good money doing what you love for people you like

It’s just going to take a little more than magic beans to get you there.

This isn’t a “get rich quick” book. It doesn’t contain a secret success formula. It is a practical guide – stuff I do in my own business that enables me to have the business and lifestyle I want.

My goal with this book is to be for you the person I wish I had by my side in the early years of self-employment. Someone who understands the challenges of freelance life but also knows how to overcome them.

But I can’t do the work for you. Only you can make the changes you need to get you where you want to be. Are you ready to do that?

“This is a great book, with so many practical tips and sound advice grounded in years of experience. Lisa’s no-nonsense approach cuts through any mystique and clearly enables you to take the steps you need to create your vision of success.”

Anne – Careers Professional

(Bought Direct)

“Ask anybody who knows me well and they will tell you how much I hate reading and actively avoid anything over half a page of text. But Lisa’s words spoke to ME and that is why her book is one of the very few books in my lifetime I have read cover to cover. It is totally not what I expected… the advice, expertise and wisdom around mindset, strategy and self-development struck so many chords that I did not appreciate about myself. I absolutely loved the book, the chapter on marketing alone is worth the price of the book but the whole experience was amazing and has inspired me to buy Lisa’s book; “The A-Z of Blogging”. This is not the recommendation I think Lisa would be expecting, but from a non-reader this is a high compliment indeed. I definite recommend this book and I know others I have spoken to have read it since after speaking with me. Perfect for any freelance, marketeer or entrepreneur journey.”

Lee

(Amazon Review)

“This book is superb. It reads as though it was written for me, like Lisa knew what was on my mind before I did. Part-cheerleader and part-teacher Lisa shares real experiences tied to tangible actions that helped me to understand what I was experiencing and what I could do about it. A great read whether you’re just starting out or feeling a bit long in the tooth, The Freelance Fairytale will help you build your house out of bricks.”

Susie – Change Consultant

(Bought Direct)

“Whether you are just starting out on your freelance journey, or have been travelling for some time on that road, this is a book that you need to read. Lisa’s forthright, no fluff style is refreshing in the world of how to books and guides. I have marked a lot of pages which I have found myself referring to time and time again.”

Lorna

(Amazon Review)

“What a fantastic book for freelancers or small business owners like me! It has provided loads of helpful tips to run my show better, and no BS or preachy-type stuff either – just good sense. It’s very clear and super easy to follow – I love the summary and actions at the end of each section, great for recapping and giving me accountability. I have already put my main takeaways into practice and without question, they have made an impact. It’s an absolute steal for the value you’ll receive too!”

Deb – Copywriter

(Bought Direct)

“If you are a freelancer, consultant or a business owner, then this book is for you. Lisa has a great way of simplifying marketing and provides very effective strategies for building a great business, on your terms (to do the work we love and work with great clients!) and with minimal stress. Definitely a book to keep close to hand. “

Ravi

(Amazon Review)

Buy a digital copy

PDF in regular font + large font
EPUB for Kindle or Nook
Printable worksheets

Buy from Amazon

Paperback (£9.99)
Kindle (£4.99)
Eligible for Prime

Digital + Print +Gift

All digital versions
Print copy (p&p included)
Free workbook (hard copy)