About
Am I the right mentor for you?
Once upon a time, there was a frustrated freelancer.
No matter how hard they tried, they just couldn’t attract their ideal clients.
They were highly skilled, qualified and knowledgeable in their field. They acted honestly, ethically and with integrity. And they added lots of value to the businesses they worked with.
But they just weren’t getting the clients they should.
Sound familiar?
Like me, you probably hit the freelance life with high hopes and bags of enthusiasm only to find it wasn’t all sunshine and roses.
And now you’re here, reading this page because your business just isn’t quite where you want it and you’re experiencing one or more of the following problems:
- You aren’t attracting enough clients
- You aren’t attracting the right leads
- You are always busy but aren’t earning as much as you’d like
- You’re trapped in a feast and famine cycle
- You’ve followed all the usual marketing advice, but nothing works
- You’re on every social media platform but rarely get enquiries
- You have clients you don’t enjoy working with
- You don’t get enough of the work you love
- You take on low-paying work just to cover the bills
- You are constantly chasing invoices
- You keep getting ghosted by people
These are all common problems freelancers face, and there are plenty more on top. But the good news is they are all problems that can be solved. And I can help you solve them.
About my mentoring style
“It’s funny. I didn’t read your other recommendations in detail before leaving my own, but read them afterwards. How wonderful that many of the recommendations say similar, that your direct approach it what we loved. You tell it as it is and give such actionable advice. That’s exactly what someone needs from a mentor.”
The above is copied from a message I received after thanking a client for leaving me a recommendation on LinkedIn. I could tell you about my mentoring approach myself, but I think she sums it up pretty well – I’m direct, I tell it how it is, and I give actionable advice.
My goal with every service – whether it’s a 90 minute session or ongoing mentoring – is to move you one step closer to where you want to be. It really is that simple.
So how do you know whether I’m the right person to help you get results?
Well, we won’t know until we talk, and that will only happen if you make it happen.
But here’s what I can tell you. If we do go on to work together, I will put all my effort into helping you get your business where you want it to be.
And that means I will be honest – sometimes brutally so. I am a say-it-how-it-is, straight-to-the-point, no-bullshit type person.
I won’t stroke your ego, pat you on the head or tell you you’re doing great if you aren’t.
I will be direct. I will be passionate. I will ask some difficult questions.
I’m not touchy-feely. This isn’t about mindset and empowerment, unlocking your potential or harnessing your inner light. This is about doing things in your business that get you the results you want.
And when you start getting the results, your confidence will grow. And your mindset will change. And you’ll fall back in love with your business.
Most importantly, you’ll start getting more of the clients you want.
I know first-hand how frustrating it can be when your business isn’t quite living up to the expectations you had. I have been that frustrated freelancer.
I also know how hard it can be asking for help. I was crap at it. I was stubborn – wanted to do it all myself just to prove I could.
So even when my business was making me miserable, I kept plodding along, waiting for that pivotal moment. The moment when everything would click into place, and I’d have the business I always wanted. I worked hard, was good at what I did, and got great feedback – it would all pay off eventually, right?
I read endless books and articles and invested small amounts of money into personal and business development. But I still struggled to take my business to the next level.
And then I realised that if I wanted to grow, I needed help. Because there is only so far you can take your business by yourself, then it’s time to get support from someone who actually knows how to get you where you want to go. And investing a few quid here and there just doesn’t cut it. You need to really invest.
So I bit the bullet and invested in a mentor. It did the trick. I fell back in love with my business and started moving in the direction I wanted to go. My only regret is not getting help sooner.
Don’t make that mistake. If you aren’t happy with your business, take action now.
If I’m not the right mentor for you, find someone who is. Because I promise you, having someone in your corner makes a huge difference.
My business journey: The short version
Since I’m asking you to trust me with your business, I guess I better give you an overview of my experience:
- Started freelancing as a copywriter in 2014
- Went full-time self-employed in 2016
- Incorporated Make Your Copy Count Ltd in 2017
- Delivered training to a wide variety of businesses and organisations
- Published my first book in 2018
- Started offering marketing consultations in 2020
- Started mentoring other freelancers and business owners in 2021
- Published The Freelance Fairytale in 2022
- Launched LS Mentoring in 2024
But I guess the most relevant experience is that I built my business from scratch so I’ve been there done that when it comes to understanding the ups and downs of working for yourself.
I’m not selling some get-rich-quick scheme – I offer years of knowledge and first-hand experience. I’ve built a business that gives me the lifestyle I want, and now I help others do the same.
Buy the Book
Despite the title, The Freelance Fairytale is not a fluffy bedtime story. It’s packed full of practical advice to help you create a business that makes you happy.
Strategy Sessions
Book 90 minutes with me and we’ll figure out some easy actions you can take to fix the gaps in your marketing and sales process so you can attract better clients.
Ongoing Mentoring
Tired of trying to slay the dragon alone? Want a business mentor who knows how to get you where you want to be? Let me help you create your happy ever after.
My business journey: The long version
I’d rather not talk about me – I’d rather find out more about you. But I also understand that you don’t want to trust just anyone with your business – and you shouldn’t either. There are plenty of fake gurus out there who claim they can help you transform your business without any evidence of having done it themselves.
So if you’re the kind of person who wants to know exactly who you’re going to be working with before you invest your time and money, check out my article: Surviving 11 years in business.
It’s an honest account of my business journey from day one to the present day.
Buy the Book
Despite the title, The Freelance Fairytale is not a fluffy bedtime story. It’s packed full of practical advice to help you create a business that makes you happy.
Strategy Sessions
Book 90 minutes with me and we’ll figure out some easy actions you can take to fix the gaps in your marketing and sales process so you can attract better clients.
Ongoing Mentoring
Tired of trying to slay the dragon alone? Want a business mentor who knows how to get you where you want to be? Let me help you create your happy ever after.