90-Minute Starter Sessions to Get Your Business on Track
Build a business that works around you
I doubt you’d be here if everything was perfect in your business – you’d be too busy rolling in your piles of cash. But you are here so it’s likely you know something isn’t quite right. You might not be entirely sure what the problem is, which makes it difficult to know what kind of help and support you need. So let’s start by finding out whether you’re in the right place.
Do any of the following statements apply to you:
- You don’t get many decent enquiries
- The decent enquiries you do get never seem to go anywhere
- You can’t convert enquiries into clients
- You spend hours trying to woo potential clients only to get ghosted
- Every sale feels like a slog
- You hate selling
- You don’t feel comfortable promoting your services
- You don’t know how to promote your services
- You don’t know what type of marketing to do
- Marketing feels like a chore
- You aren’t earning enough
- You work long hours but never hit your financial goals
- You are scared to increase your prices
- You have clients you don’t like
- You do a lot of work that isn’t really the sort of work you want
- You’re stuck in a feast-and-famine cycle
- You feel like you’ve tried everything and nothing works
- You sometimes wonder if self-employment is really right for you
- Every time you think you’re moving forward, something knocks you back
- You’re wondering when it’s all going to get a bit easier
If any of the above statements resonate, then I can help.
How do I help?
Fix your marketing
Ok – problem one. Your marketing sucks.
This is a common problem and you can tell it applies to you if:
You don’t get any enquiries
You don’t get enough enquiries
You don’t get the right type of enquiries
If you aren’t getting enquiries, you have to go looking for work. And there’s nothing wrong with that – I’m a fan of the direct approach.
But there’s a big difference between doing direct marketing with an effective strategy, and scraping around for work because you are desperate for absolutely anything.
And let’s be honest, if you were happy with your current approach you wouldn’t have read this far. So here’s what you need to know.
Marketing is simple: you have to get the right message in front of the right people.
I said it’s simple. But I didn’t say it was easy.
The key thing is targeting your marketing to the right people. Who do you want to work with?
Do not say ‘anyone’, because you absolutely do not want to work with just anyone.
Do you want to work with the condescending client who speaks to you like crap, doesn’t value what you do, and just wants to haggle you down on price?
Didn’t think so.
How about the demanding client who expects you to drop everything whenever she calls, constantly nitpicks at everything you do, and then goes off the radar whenever a payment is due? You want to work with her?
Didn’t think so.
Or maybe the unethical client who sells a product you know is a scam, who wants you to do things you don’t feel comfortable with, and who pays you in ‘exposure’. Do you want to work with them?
Didn’t think so.
Trust me – you do not want to work with ‘anyone’.
I certainly don’t.
So if you’re still trying to create marketing messages that appeal to everyone – stop.
Generic marketing messages attract rubbish prospects.
And that brings us to the second part of your marketing – the message.
Once you’ve decided who you want to target with your marketing, you need to create marketing messages that get them interested in working with you.
And do you know where most people go wrong with that?
They talk about themselves. Their experience. Their qualifications. Their passion. Their wonderful products and services. 😴😴😴
Your marketing shouldn’t be about you. It should be about your reader.
And if you don’t believe me, let’s put it this way – you’ve got this far down the page and I haven’t once mentioned my experience, qualifications, or passion. If I had, you probably would have buggered off ages ago. Because those things are not important to you. What’s important to you is that you have a problem and you want to know whether I can help you fix it.
And, chances are I can.
Fix your sales process
Maybe your marketing is pretty good and you’ve built yourself a big social media following or a huge email list. But the problem is none of your followers or subscribers convert into customers.
Or maybe you get lots of enquiries and even have some promising meetings. But as soon as it comes to sealing the deal, you get ghosted. Or you’re told you’re too expensive. Or you’re told “we need to think about it.”
Ouch.
Selling sucks.
But it doesn’t have to.
The first problem usually occurs because you aren’t being clear about what you sell. Or you just aren’t asking for the sale.
People are not mindreaders – they don’t know what you offer unless you tell them. And they aren’t just going to call you up saying “I love your content – what can you sell me? Here’s my money.”
So tell people what you sell. Tell them who it is for, how it will help, and how they can move to the next stage of the process.
And if you are having the second problem – the ghosting – you need your marketing to do more of the legwork for you.
Ideally, you don’t want to have to spend hours convincing prospects to choose you. You want them to come to you when they are almost certain they want to buy from you. Then all you need to do is nudge them over the line.
Guess what – I can teach you how to do that too.
Fix your business
Crappy clients? Late payers and non-payers? Clients wanting the moon on stick for pennies?
You do not have to put up with it.
Fix your marketing and your sales and you’ll get more of the clients you want so you can say goodbye to the ones you don’t.
And guess what, I can teach you how to build a business that works on your terms – a business that makes you happy. A business where you make good money doing what you love for people you like.
I even wrote a book on how to do it – you can get your copy here.
But a book will only take you so far. If you want the really good stuff – the support that’s tailored to your business – your best bet is to work with me one on one.
And here comes the pitch…
Have you got 90 minutes to work on your business?
You know you’ve got a problem in your business.
If you didn’t, you wouldn’t have read all the way down to this point.
But now it’s up to you to decide whether you want to fix your problem or keep ignoring it.
If you want to fix it, let’s start by figuring out where the gaps are in your marketing and sales process and put a plan in place to get rid of them.
To do that, you need to book one of my 90-minute starter sessions. The fee is £180 (inc. vat).
If it turns out I can’t help or you feel you didn’t get value from me, I’ll refund your pennies, so there’s no risk.
The worst case scenario is we have an uncomfortable Zoom call where we find out we don’t like each other, I give you your fee back, and we both move on.
The best-case scenario is I do for you what I’ve done for so many other people and I help you move your business closer to where you want it to be.
Don’t you think that’s worth 90 minutes of your time and £180 of your money?
Everyone else I’ve worked with does – check out my LinkedIn recommendations if you don’t believe me. But first, get your call booked.
Because if you just go back to scrolling social media, hoping the answer will magically appear, your problem won’t go away. We both know that finger-crossing isn’t a strategy – the only way things are going to change is if you do something to change them.
And if you hit that book now button, we can figure out what you need to change to get the best results.
That’s it that’s my pitch. Fix your problems or don’t. It’s entirely up to you.
But I hope you’ll hit that book now button so I can help you create a business that makes you happy. Go on – just do it.
Crossing your fingers and hoping things will work out doesn’t work. I tried it – I was sure that all the hard work I was putting in would eventually pay off. Then I realised nothing would change unless I changed it.
So even if you’re unsure or anxious about booking a call, just do it. Take that first step.