12-Week Intensive Programme

Make good money doing the thing you love for people you like

My 12-week programme is ideal if you’re feeling stuck and want a high level of bespoke support to help you get from where you are now to where you want to be.

You’ll need to be able to commit at least four hours per week to business development, but I’ll be with you at every step. Each week, we’ll set goals, agree actions and move your business forward together.

“Supportive, Engaging, Motivating, Encouraging and Delivering are five words that sum up my experience of working with Lisa. I signed up for Lisa’s 12 week course after searching for someone to support me and help drive business forward. From the very start I never questioned that decision. And, during this time I have learned how to write better copy, improve my marketing, increase my profits and boost my confidence. If you’re looking for similar support contact Lisa. You won’t regret it.”

Peter Wood

Recruitment

How does it work?

The goal of my intensive programme is to fix the gaps in your marketing and sales process. The first step is figuring out where the biggest gaps are so you can start closing them.

By the end of our time together, you’ll have a clear marketing strategy, an easy-to-follow sales process, and the confidence to attract and convert the clients you want at the prices you deserve.

My 12-week programme can be spread over 16 weeks (to account for holidays and such) and includes:

Weekly Zoom calls: Each week, we’ll have a one-hour call – what we cover will depend on you. But the goal of each call is to move your business forward at least one more step.

Unlimited WhatsApp and/or email support: Got a question? Having a case of imposter syndrome? Need help drafting a response to an enquiry? Whatever you need me for, I’m here to support you.

Unlimited copy reviews: I’m not going to write your copy for you, but I will review any copy you write during our time together and show you how to improve it.

Access to my online courses: As part of my 12-week programme, I’ll also give you lifetime access to my online Write to Sell and Blogging for Business courses to help you improve your marketing.

Bespoke advice and resources: This programme is designed to help you achieve your goals, so all my advice will be tailored to you. Plus, I’ll send you any resources I think are relevant and, where needed, will send mini-videos or voice notes with anything I think will help you.

Accountability: The whole point of my programme is to get your business from where it is now to where you want it to be, so I’ll be setting you “homework” and holding you accountable.

I want you to get results.

I take on a maximum of three new intensive clients per month and never have more than ten in my programme at any one time.

Why? Because I want to give you the best of me. When I work with you, I am invested in your success. I want to give you my full focus when you need it. To respond to your emails and messages as quickly as possible. To answer your questions without delay.

And I can only do that if I limit the number of clients I take on.

Of course, that does mean I won’t work with just anyone.

“Incredible. I initially worked with Lisa on her 12 week course, she took me and a hotch-potch of enthusiasm, poor punctuation and a dodgy business model and enabled it to become consistent, credible and confident. Lisa continues to support my business, and I am bloody lucky to have Lisa in my corner helping me do the thing I love in a way that works for me.”

Susie Palmer-Trew

Change Leadership Facilitator

The Investment

My 12-week programme isn’t cheap, but it isn’t expensive either. In fact, at £3000+vat, I think it’s exceptional value.

You get one-to-one support throughout – it’s like having your own personal fairy godmother, except I don’t simply do it for you. I teach you how to do it yourself. It’s theory, practice and mentoring all rolled into one.

But before you commit yourself, we need to get to know each other. I need to know you are serious about investing in your personal development and your business. More importantly, we both need to be sure what I offer will solve your problem.

So let’s start with a 90-minute consultation. During this time, we get to the heart of your challenges and discuss how you can get from where you are now to where you want to be.

The fee for this is £150+vat. And there will be one of three outcomes from this call:

I can’t help you

If it turns out I can’t help you, I’ll refund your fee. Chances are this won’t happen – you’ve read this page – you know what to expect. But if, for any reason, you’ve misunderstood what I can help with or you’re in an industry I don’t work with, I’ll end the call and give you back your money.

My programme isn’t the right fit

If you get value from the call, but either one of us decides the 12-week programme isn’t right for you, we both walk away happy. You get some actionable points to improve your business, and I get paid for my time.

We go on to work together

If you decide you want to join my programme, and I believe I can get you the results you want, I’ll offer you a place. The fee for your call (£150+vat) will be deducted from the total investment (£3000+vat), and as soon as you’ve settled the invoice, we’ll get started with your 12-week mentoring programme.

This consultation call is not a sales pitch. I want you to get as much value out of the 90 minutes as possible and will not be pushing you towards my programme. I only open up three new places per month and have a maximum of ten mentees at any one time, so I only recommend my programme if I’m sure I can get you the results you want.

This initial call also gives you the opportunity to decide whether you feel comfortable working with me before you commit yourself to three months of together.

So if you’re sitting on the fence about whether to commit, book a starter session and let’s find out whether we’re a good fit.

“I worked with Lisa on her 12-week program and it was one of the best investments I’ve made both for my business and my personal development. She helped me to sharpen up (and get rid of the fluff!) the way I write and communicate with both clients and prospects and my marketing. But the coaching was more than just about writing. She provided sound business and sales coaching, helped me to value my time more and gave me the confidence (and push) to start charging for consultations, which has been a game changer for my business. She is very down to earth and tells it how it is, which is just what you need at times. In the 12 weeks that I worked with her, I got more done on growing my business than I did in the last 12 months! I have no hesitation in recommending Lisa, she is amazing!”

Ravi Solanki

Wealth & Estate Planning

Am I the right mentor for you?

I guess you probably want to know a little bit about me since I’m asking you to trust me with your business. I get it.

So, where do I begin?

Well, I guess I could start by giving you an overview of my background…

Started freelancing in 2014
Rebranded as Make Your Copy Count Ltd in 2017
Created copy for over 200 clients
Delivered training to a wide variety of businesses and organisations
Published my first book in 2018
Started offering consulting services in 2020
Launched my mentoring programme in 2021
Published The Freelance Fairytale in 2022

But I guess the most relevant experience is that I built my business from scratch. And like many business owners, I learnt as I went.

So how do you know whether I’m the right person to help you get results?

Well, we won’t know until we talk, and that will only happen if you make it happen.

But here’s what I can tell you. If we do go on to work together, I will put all my effort into helping you get your business where you want it to be.

And that means I will be honest – sometimes brutally so. I am a say-it-how-it-is, straight-to-the-point, no-bullshit type person.

I won’t stroke your ego, pat you on the head or tell you you’re doing great if you aren’t.

I will be direct. I will be passionate. I will ask some difficult questions.

I’m not touchy-feely. This isn’t about mindset and empowerment, unlocking your potential or harnessing your inner light. This is about doing things in your business that get you the results you want.

And when you start getting the results, your confidence will grow. And your mindset will change. And you’ll fall back in love with your business.

Most importantly, you’ll start getting more of the clients you want.

Starter Sessions

Book 90 minutes with me and we’ll figure out some easy actions you can take to attract more of the clients you want and move your business forward.

Mentoring Lite

Fortnightly calls and bespoke support on a rolling monthly basis. Stay on track to your business goals and create a business that makes you happy.

“I’m reading Lisa’s book, The Freelance Fairytale, at the minute, which is jam packed with no-nonsense, actionable, no excuses advice. Just like the 90 minute consultation I had with Lisa this week. She’s such a good listener and she genuinely understands, as a small business owner/freelancer what it’s like. Lisa is compassionate but I love her approach – which is to give the best possible advice to get you past your current situation and build a better living. Sometimes we may not want to hear it, but I trust Lisa to give me the hard truth for my own good. A brilliant mentor, who will help you build a better business and become your biggest cheerleader. Thank you, Lisa, our 90 minutes together had a profound impact on me and the advice you gave me is already in motion.”

Samantha Stones

Web Strategy & Design